Back to all Posted 23/11/17

Area guide: Soho

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Located in the West End of London, Soho is a popular destination for nights out in the city. Situated within walking distance of Oxford Circus, Tottenham Court Road and Leicester Square tube stations, Soho experiences a heavy footfall of tourists and revellers alike. Because of the high volume of passing trade, Soho is a highly desired area for those in the leisure and hospitality industry.

Due to the area overlapping with London’s theatre district, Soho is often the first and last place live entertainment fans will start and finish an evening with a West End show in between. Because of this, many of the fine dining establishments in Soho offer pre-theatre set menus capitalising on one of the areas many attractions.

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Eclectic entertainments

One of Soho’s unique selling points is the diversity of experiences on offer within a relatively small district. For a taste of the Far East visitors can venture to the southern subsection for Soho’s Chinatown. Here tourists and locals alike can have a taste of authentic East Asian cuisine in equally credible surroundings.

In what is arguably the centre of Soho is Old Compton Street with many popular streets stemming from here. This part of Soho is the hub of the drinks area with every kind of drinking establishment on offer, from traditional English pubs and Italian coffee houses through to sophisticated cocktail bars and speakeasies. And it’s not just the odd tipple available here – there are several chain restaurants as well as independent eateries all vying for passing patrons.

Princi, a counter-service Milanese bakery and pizzeria sits comfortably on one street across from a Thai chain restaurant (Busaba Eatha Soho) and an American diner (Jackson & Rye) with breakfast grits, bagels, meatballs and an extensive list of rye whiskies, demonstrating the eclectic mix of eateries in one area. Soho is very much an area where you ask yourself ‘what to eat’ as opposed to ‘where to eat’. 

Key live entertainment venues such as Soho Theatre, Ronnie Scott’s Jazz Club, Prince Edward Theatre and Palace Theatre a steady stream of people come through and to Soho.

 

Passing trade and fine dining

It’s not just the bars and theatres that keep visitors coming to the area, in Soho there is a very fine selection of haute cuisine to tempt people. For example, Berners Tavern, Jason Atherton’s Modern British restaurant in Ian Shrager’s London Edition Hotel and L’Escargot, regularly voted one of the best French restaurants in London. With such establishments in close proximity, Soho could be the ideal location for those looking to open a leisure and hospitality business.

With continuous passing trade of tourists, film makers and creative professionals your chances of your venture becoming a successful one is enhanced.  And with a resident population of over 3,000 (including musicians, MPs and architects) the opportunity to establish recurring custom from within the district is equally as positive. 

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