Back to all Posted 23/11/17

Area guide: Shoreditch

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£90

Prime Rents (Per Square Foot)

£500,000 +

Premium Guide (assuming a 100 cover restaurant)

Curtain Road

Most Desirable Road

The Frog

Our Restaurant Recommendation

Area known for

Shoreditch is now one of the trendiest areas of London. A far cry from its Victorian slums’ heritage, Shoreditch is now home to a wealth of cool bars and hip restaurants jotted up and down its maze of small streets and main roads. Colourful street art pops up on – and around – the railway bridges, adding to the creative, young, and edgy feeling of one of East London’s key destinations.

Thronging with passing trade from City workers from nearby Liverpool Street and Farringdon, Shoreditch is an ideal location for targeting an affluent, hungry, and thirsty clientele. Within Shoreditch itself there are many prime locations, each offering something different.

Whether you’re looking to open a renovated traditional ‘East End boozer’, a pop-up restaurant or a trendy gastro eatery, Shoreditch is an ideal location for you to truly put your stamp on a unique London district.

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A full spectrum of cuisine

BOXPARK Shoreditch spearheads the pop-up phenomenon with the converted shipping containers now a hot destination for locals, tourists, and workers alike. Fashion and art sit smartly next to cafes and street food stalls, giving new life to an ever-evolving part of the city.

Recently, Vietnamese restaurants have boomed on and around Kingsland Road, inviting passers-by in with hot pho, and tasty rice and noodles.

For high-end dining, the converted old Shoreditch Town Hall is now home to The Clove Club – a cutting-edge restaurant serving modern British cooking that is thoughtful, precise, and elegant, all within a relaxed setting.

Another hospitality draw to the area is Brick Lane. Steeped in immigration history from the Jews and Irish of the 19th century, through to the Bangladeshis and Indians of the 20th century, each group has donated something unique – and lasting – to the area. Authentic Jewish bagel shops offer hot salt beef sandwiches whilst the many curry houses offer delicious spicy meals, making this a wonderful place for revellers from across the city to enjoy. Shoreditch is a true culinary destination.

 

Creatives converge with corporates 

Due to the fact that many start-up agencies, art galleries, and the London College of Fashion all in Shoreditch, the area is full of creative types. Many thriving high-tech industries can be found in the surrounding parts of Old Street Station, which has been nicknamed Silicon Roundabout. In contrast, the evenings experience an influx of City workers from nearby Liverpool Street and Farringdon, making Shoreditch a melting pot of creatives and corporates. These starkly different demographics blend well into cool restaurants, gourmet burger bars, artisan cafes and craft beer pubs. Creating business ventures that attract both demographics can, therefore, be the best strategy for achieving mainstream success.

In terms of residents, Shoreditch is home to a youthful population, with 63.3% of residents being between the ages of 18-44. Shoreditch dwellers tend to be educated to degree level or above, and when it comes to employment, residents in Shoreditch tend to work in professional occupations and associated professional roles. This means that the area is ideal for those targeting young, upwardly mobile people who enjoy socialising and living a fast London life.

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