Back to all Posted 23/11/17

Area guide: Mayfair

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Berkeley Street

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Mayfair, the upscale district of London bordered by leafy Hyde Park owes much of its prestigious reputation to being the most valuable square on the monopoly board.

Along with being home to a significant number of luxury residential properties, high-end shops, decadent hotels and gourmet restaurants, Mayfair is one of London’s most premium areas. With a population of high net worth individuals, both living and visiting the area, Mayfair is a byword for a wealthy exclusive lifestyle.

With its close proximity to The Ritz and Buckingham Palace, Mayfair is known as ‘London’s most exclusive district. Due to the many designer brands along Bond and New Bond Street, it’s a key destination for premium shoppers. A whole host of luxury hotels, including The Dorchester ensures the stream of well-heeled visitors is continuous.

High density of Michelin starred restaurants

Mayfair is currently home to several Michelin starred restaurants, including Alain Ducasse at The Dorchester, Hélène Darroze at The Connaught, The Greenhouse and Fera at Claridge’s making it a natural destination for fine dining.

For a more relaxed atmosphere, there is Shepherd Market with cafes and restaurants dotted throughout the mini-maze of the 18th century. Here you can enjoy gourmet British cuisine with a Spanish twist at Kitty Fisher’s, a restaurant with atmospheric interiors and a wood grill for extra charm and flavour. The perfect space for ‘louche dining’.

Mayfair’s Mount Street has been one of the area’s most prestigious areas since the 18th century. Over time, Mount Street has become a key destination for some of the city’s most prestigious fashion retailers, art and antique dealers along with food and wine specialists, making it a prime location for any high-flying restaurateurs looking for the next site of a new venture.


International, youthful, affluent 

Like much of central London, Mayfair has a diverse resident population with 60% being born from overseas. Many of these residents come from India, the Middle East and China with a small portion hailing from Europe. The most common professions for those dwelling in Mayfair work as financial institution managers and directors according to the last census.

Within this international group, 60% of people living in Mayfair are aged under 44, shaping the neighbourhood into a modern yet decidedly exclusive area in which to live, work and visit.


Suggested Properties

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Marylebone, London, W1U 3DB

Use: Class E (Restaurant)
Rent: £134,000 per annum
Premium: Offers Invited
Total Size: 2,253 sq ft
Rateable value: £101,000
Rates payable : £49,591 per annum

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Use: Class E (Restaurant)
Rent: Upon application.
Premium: Upon application.
Total Size: c. 9,680 sq ft

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Rolls Passage, Holborn, London, EC4A 1HL

Use: Sui Generis
Rent: £64,250 per annum.
Total Size: 2,200 sq ft plus outside seating.
Premium: On application

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