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King's Cross Area Guide

Located north of Fitzrovia and south of Camden, King’s Cross is on the outskirts of North London, but still benefits from being a short walk from the city centre and Regent’s Park.

With an extensive amount of regeneration of the area since the 1990s, King’s Cross is continually on the up and up. 67 acres of retail, office, leisure, residential, cultural, and learning facilities across 27 acres of new streets, squares, parks and gardens, have made the area a prime location for work, rest, and play.

Hotels, bars, retailers, and restaurants sit comfortably alongside residential properties and offices, ensuring there is a continuous stream of people coming to – and through – King’s Cross.  In fact, 176 million people pass through King’s Cross and St Pancras stations annually, with 12 million coming to the area specifically to shop alone.

King’s Cross St. Pancras International is home to the Eurostar giving a direct line to Europe, allowing access to Paris in 2hrs 15mins, and Brussels in less than 2 hours. These easy international transport links make King’s Cross a popular place for businesses to have hubs in. Major occupiers in the area include: Google, Universal Music Group, Havas, Louis Vuitton, and University of the Arts London.

The station itself is also a social destination with a fine champagne bar (Searcys), and The Booking Office Bar and Restaurant, in the ornate 1873 St. Pancras Renaissance Hotel. Whilst outside of the station, the ever-popular restaurants Caravan, Granger & Co, Dishoom, and German Gymnasium all go to underline King’s Cross’s new status as a dining destination.

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A foodie’s paradise

King’s Cross is fast becoming a foodie’s paradise, and with new restaurants and bars often opening, there’s something to suit all tastes and pockets. Around 24 eateries can be found within the area with the average spend per visit in 2016 is £27 per head. That’s 84% more than the CACI average.

The Gilbert Scott in the St. Pancras Renaissance Hotel London is an ultimate experience of fine dining, surrounded by the architectural opulence of a Victorian railway hotel. A modernised British menu from Michelin starred Marcus Wareing showcases the finest seasonal produce, tantalising diners.

Many of the latest and most popular restaurants can be found in canal-side Granary Square, at the heart of King’s Cross. This large open space, complete with a choreographed fountain, has some excellent places to eat, drink and people watch. The Lighterman, in particular, is a striking dining venue. Directly overlooking the fountain, the slickly designed Lighterman offers stunning views of Granary Square and the Regent’s Canal. Modern British gastropub food is served across three floors with large windows, allowing you to drink in the beautiful surroundings outside.

On King’s Boulevard, directly across from King’s Cross St. Pancras, is German Gymnasium. This vast restaurant takes its name from its history as a former gym built in 1865 and was host to London’s first Olympic Games indoor events in 1866. This Grand Café and bar serves Mittel-European cuisine across two floors and out onto its vast heated terraces.

The Granary Building itself is home to the much-loved Caravan and Granary Square Brasserie, and just around the corner is the ever-popular Dishoom, which serves fine Indian dining at its best. All these options are just a stone’s throw away from the stream of people at the station, giving them the best positioning for constant passing trade.

International, wealthy urbanites

One of the key selling points of King’s Cross is its ease of access. With a large tube station, British rail station, and the international Eurostar, footfall is guaranteed to all businesses within the district. It’s not just travellers passing through King’s Cross either. Many businesses operate within the area too, ensuring that any restaurants, bars, and cafes in the district are likely to have custom from the hundreds of workers who come to King’s Cross daily.

The newer King’s Cross Estate is home to ‘Wealthy Urbanites’, who make 60% of the residential catchment. There are an estimated 30,000 people working in the King’s Cross Estate, with 7,000 living here. As a whole, the area is generally a young, professional district with the average age of those living here being 31, whilst the median age is lower at 26.

Along with workers in business, finance, photography, art and design coming into the area, many students from Central St. Martin’s art school live, study and socialise here, giving the whole district a young, creative vibrancy.

Whether you’re looking to open a fine dining establishment or a hip and trendy café, King’s Cross is an ideal area to position your business.